Don’t Underestimate the Power of Small Changes

I was recently at a kickoff meeting for a new client and had an eye opening conversation with Seed’s creative and graphic design partner about the tiny, yet powerful changes that can make a small business grow. What we realized while waiting for our meeting to get started was that seemingly insignificant, yet creative ideas could have a colossal impact on the way we live, work and play, and also how customers interact with a business.


The discussion started after we traded some back and forth comments about a neon sign hanging in the lobby of the sleek and modern co-working office space we were meeting in. The sign was irreverent, but aspirational in an entrepreneurial way. It was a quick motivator to all that occupied the building designed to influence them as they navigated the main lobby over to the common area for coffee, tea and free string cheese of all things.


I honestly don’t even remember what the sign said, but what I do distinctly remember is our conversation afterwards about entrepreneurship and how one seemingly small change in your personal life or in that of a business can have a powerful impact.


An example that resonated strongly with me was my inability to sometimes finish a book that I started. Time, work, exhaustion and family commitments were all excuses I’ve used for not finishing the book. But the reality was I was looking at it too much from the macro level. Hundreds of pages a week was simply not attainable for me right now. But I could certainly read 3 pages a day. I have time for 3 pages a day. What it taught me was that a little humility could help me pinpoint the problem and put me back on a path for growth instead of stagnation.


That was our ah-ha moment and it got me thinking about the small changes I’ve made in my business or the small changes we’ve recommended to clients that have had a really big impact on sales, development, usability and culture. They’ve all required a little bit of creativity and a fresh approach, but some of the best did not involve hours of hard labor.


Sometimes small changes are all you need to turn the corner. Because it sure beats what many of us default to: overworking and burning out.